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1. Load Time
2. Error Messages
3. Colors
4. Logos/Branding
5. Header Images
6. Typography
7. Layout
8. Advertisements
9. Your Reputation
10. Ease of Navigation
11. Clarity of Purpose
12. Unprofessional Items
13. Quality of Images and Photos
14. Accessibility
15. Popups and Pop-unders
16. Video and Audio
17. Associations
18. Quality of Content
19. Tone
20. Number of Comments and Trackbacks
21. Flash Intros
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