I spent some time on the Pantone web page and noted some interesting features. First of all is the palette. Pantone is a color company and their web page has an off-white body with grey font. Pantone has chosen to emphasize their color products by de-emphasizing the palette of the web page. If they loaded up their page design with color, it would overshadow the color products Pantone offers. I thought this was cool. Another interesting element are the drop down menus. I think drop downs are overwhelming when they offer more than 3 or 4 categories. Otherwise, I love the rollover sound effects that accompany the lower buttons. It's a fun, playful element that makes me remember the site.
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